Privacy Policy

Last Updated: 2026

This Privacy Policy explains how Crest Jewellery ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit crestjewellery.co.uk (the "Website"). The Website provides information and affiliate links to betting sites and online casinos.

Please read this Privacy Policy carefully. By accessing the Website, you consent to our collection and use of your information as described below.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, and contact details you voluntarily provide through contact forms or newsletters.
• Technical Information: IP address, browser type, operating system, device type, and unique device identifiers.
• Cookies: Data stored on your device to enhance user experience and track behaviour (see Cookie Policy section).
• Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and interaction patterns with our content.

2. How We Use Information

We use collected information for the following purposes:

• Analytics: Understanding visitor behaviour, traffic patterns, and Website performance through services like Google Analytics.
• Affiliate Tracking: Monitoring clicks and referrals to affiliate betting sites and casinos to process commissions accurately.
• Site Improvement: Enhancing Website functionality, user experience, and content relevance.
• Communications: Responding to enquiries and sending optional newsletters (with your consent).
• Legal Compliance: Fulfilling legal obligations and protecting against fraud or misuse.

3. Cookie Policy

We use cookies to improve your experience on the Website. Cookies are small files stored on your device that help us remember your preferences and track usage.

Types of Cookies:

• Essential Cookies: Required for basic Website functionality (e.g., security, session management).
• Analytical Cookies: Used to understand how visitors use the Website (e.g., Google Analytics).
• Affiliate Cookies: Track referrals to partner betting sites and casinos to credit conversions.
• Marketing Cookies: Enable targeted advertising and retargeting campaigns.

Opt-Out Options:

• Adjust cookie preferences in your browser settings to accept or reject cookies.
• Use "Do Not Track" signals in your browser (compliance depends on individual websites).
• Opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Note: Disabling essential cookies may impair Website functionality.

4. Third-Party Links

The Website contains affiliate links to third-party betting sites, online casinos, and other gambling platforms. These third parties operate under their own privacy policies, which are entirely separate from ours. We are not responsible for:

• The privacy practices of linked websites or services.
• Information collected by third parties through their own platforms.
• How third parties use, store, or protect your data.
• Content, accuracy, or legality of third-party sites.

We recommend reviewing the privacy policy of any third-party site before providing personal information. By clicking affiliate links, you acknowledge that you do so at your own risk.

5. Your Rights

Under UK GDPR and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of your personal data held by us.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your data ("Right to be Forgotten") under certain circumstances.
• Right to Restrict Processing: Limit how we process your information.
• Right to Data Portability: Receive your data in a portable, machine-readable format.
• Right to Object: Opt out of marketing communications, analytics, or affiliate tracking.
• Rights Related to Automated Decision-Making: Object to decisions based solely on automated processing.

To exercise any of these rights, contact us at privacy@crestjewellery.co.uk with details of your request.

If you believe we have breached your rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

6. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Specifically:

• Contact Form Data: Retained for 12 months or until you request deletion.
• Analytics Data: Typically retained for 26 months by Google Analytics; we do not separately store this data.
• Cookie Data: Retained according to individual cookie lifespans (typically 6 months to 2 years).
• Affiliate Tracking Data: Retained for the duration necessary to process commissions (typically 90 days to 1 year).
• Legal/Compliance Data: Retained as required by applicable law or regulation.

Once the retention period expires, we will securely delete or anonymise your information.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@crestjewellery.co.uk
Website: crestjewellery.co.uk

We will respond to your enquiry within 30 days of receipt. For data subject access requests, we will comply with GDPR timelines (typically within 30 days, extendable by 60 days for complex requests).

Disclaimer: This Website is for informational purposes only and does not constitute gambling advice or promotion of gambling to minors. Gambling involves financial risk and can be addictive. Please gamble responsibly and in accordance with UK gambling regulations. For support, visit GambleAware.co.uk or GAMSTOP.co.uk.